If you want to grow your social media presence as a business or an influencer, you need to create and post a lot of content. This is where a social media management tool like Hootsuite comes in. But there are great Hootsuite alternatives ⇣ out there.
Whatever platform you wish to grow your following on, the most important part is posting new content regularly to keep your followers engaged. Although creating content is something that you can't automate, you can easily automate posting it on social media with tools such as Hootsuite.
- Best overall: Sendible ⇣ is the best all-in-one social media management tool out there in my opinion, for scheduling and managing content for all of your social media accounts.
- Runner-up, Best overall: SocialPilot ⇣ don't come with a free plan but it has a cheaper premium plan that connects up to five social media accounts. I also love SocialPilot's content curation capabilities.
- Best free alternative to Hootsuite: Buffer ⇣ is the best free social media management site like Hootsuite out there, the free plan let's you connect up to three of, any combination of, Facebook, Instagram, Twitter and LinkedIn.
What is Hootsuite?
Hootsuite allows you to manage all your social media profiles from one dashboard. But that's not the best part. The best part about using Hootsuite is that it allows you to create a content promotion calendar.
Instead of creating and posting new content every day, you create a ton of content in advance and automate the posting with Hootsuite.
Scheduling social media posts is only one part of what Hootsuite has to offer. It also allows you to automate reposting for content. Without a tool like Hootsuite, you have no way of knowing how your social media posts are performing.
Hootsuite provides a dashboard where you can check how your content is performing across social media platforms like Facebook, Twitter, Pinterest, and Instagram.
Hootsuite features and plans
Hootsuite is more than just a social media post scheduling tool. It allows you to manage all your social media profiles from one dashboard and offers a birds-eye view on how your business is performing across social media.
Hootsuite allows managing over 35 social networks including Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, and many more. It allows you to schedule unlimited posts on all of these platforms. It also offers content curation tools to help you create more content in less time.
Hootsuite's starter plan allows you to manage up to 10 social media profiles. The starter plan is offered at $29 per month when paid annually.
Pros and cons of Hootsuite
Hootsuite can help you automate your social media management and save you hours every month that you can spend creating more content. It also offers analytics for all your social media accounts which can give you a birds-eye view of how your social media posts are performing and where you could do better.
If you are running a business, Hootsuite can save you a lot of trouble and make content marketing even more effective for you by allowing you to plan your content promotion.
Hootsuite offers hundreds of features and can be a drastic improvement in how you manage your social media presence.
But at the same time, it can be a bit expensive if you are just starting out. It is made for businesses and not individuals or influencers who are just starting out.
Best Hootsuite Alternatives in 2020
Whatever your reason, here are some of the best Hootsuite alternatives you can find on the Internet:
- Plans from $29/month or $24/month, when billed yearly (30-day free trial)
- Website: https://www.sendible.com/
Sendible is a social media management tool used by over 10,000 businesses around the world. It supports scheduling posts for Facebook, Instagram, Twitter, Pinterest, and many other social media sites. It also offers to schedule posts on blogging platforms including WordPress, Medium, Blogger, and Tumblr.
With Sendible, you get access to features such as built-in analytics for all the supported social media platforms and automatic recycling of evergreen content. With Sendible, you can easily automate your social media presence.
Sendible allows you to create and manage your content promotion calendar for all social media and blogging platforms in one place. You can easily schedule posts months in advance.
Sendible offers a 30-day free trial that you can sign up for without entering your credit card details. On their starter plan, you get unlimited scheduling for up to 12 services (social media accounts) for only $29 per month.
Why Sendible is a good alternative to Hootsuite:
Hootsuite only allows connecting up to 10 social media accounts on their starter plan that costs $29 per month; Sendible, on the other hand, allows up to 12 social media accounts.
- Plans from $99/month or $89/month, when billed yearly (28-day free trial)
- Website: https://agorapulse.com/
AgoraPulse is used by over 17,000 social media marketers around the world. It is a social media management tool built for serious business owners and agencies who handle dozens of clients.
It not only makes it easy to schedule content for social media platforms, but it also helps you manage and respond to comments via a simple inbox that all your teammates can access.
The best part about AgoraPulse is that it offers a built-in CRM to help you manage all your customers on social media platforms. You can connect and manage your Facebook, Twitter, Instagram, YouTube, and LinkedIn accounts with AgoraPulse from a single dashboard.
Although AgoraPulse offers dozens of amazing features that can change the way you manage social media, I don't recommend this tool if you are just starting out at as it can be a bit costly for beginners.
AgoraPulse's plans start at $99 per month and allow connecting up to 10 social media accounts with up to 2 user accounts (for management).
Why AgoraPulse is a good alternative to Hootsuite:
AgoraPulse is more suited for businesses with lots of customers. It offers a simple CRM you can use to manage and track your customers on supported social media platforms.
- Plans from $99/month (30-day free trial)
- Website: https://sproutsocial.com/
Sprout Social is used by some big players in online marketing such as Glassdoor, Grubhub, and Vice. It offers a simple way to manage your social media presence across platforms and scheduling regular content.
It gives you the tools you need to create and manage a social media content promotion schedule. With Sprout Social, you can also monitor social media for keywords, profiles, and locations.
It also gives you the ability to manage comments from all your social media profiles right from a single inbox that all your team can access. This makes it incredibly easy to respond to comments and stay in the loop of what your followers are talking about.
Just like AgoraPulse, Sprout Social is not suited for beginners or businesses just starting out with social media marketing. Sprout Social's starter plan costs $99 per month per user and only allows for managing 5 profiles. But Sprout Social is incredibly helpful if you have a lot of followers on social media.
Sprout Social plans:
Sprout Social's starter plan allows managing up to 5 social media profiles and costs $99 per user per month.
Why Sprout Social is a good alternative to Hootsuite:
Sprout Social is built for teams who want to manage thousands of followers from a single inbox. Sprout Social offers much better CRM and customer management functionality than Hootsuite.
- Plans from $30/month or $25/month when billed yearly (14-day free trial)
- Website: https://socialpilot.co/
SocialPilot is an all-in-one social media marketing management tool that is used by the likes of marketing guru Neil Patel. It allows you to schedule posts for all major social platforms such as Twitter, Facebook, LinkedIn, Instagram, and the likes.
It also allows you to schedule posts visually using a calendar view. Unlike other tools on this list, SocialPilot is built for small businesses, bloggers, and those who are just starting out. Their starter plan offers to connect up to 25 profiles, 3 user accounts, and unlimited scheduling for just $30 per month.
SocialPilot's starter plan allows managing and scheduling posts for up to 25 profiles for just $30 per month or $25 per month if you pay annually.
Why SocialPilot is a good alternative to Hootsuite:
SocialPilot is as much as three times cheaper than Hootsuite as it allows connecting 25 social media profiles and three user accounts for just $30 per month whereas Hootsuite only allows 10 profiles and one user account for $29 per month.
- Plans from $59/month and 15% off when billed yearly (14-day free trial)
- Website: https://eclincher.com/
eClincher is a powerful social media scheduling tool that works with Facebook, Twitter, Instagram, LinkedIn, and other major social media platform. It comes with everything you need to manage and grow your social media presence.
You get a content calendar to schedule posts weeks or months in advance. You also get a social inbox to manage all the comments and conversations with your customers and followers in one place.
One thing I don't like about this tool is that requires you to subscribe to an add-on that costs $50 per month per profile if you want Twitter CRM features. Some other tools on this list offer it for free.
eClincher's basic plan allows connecting up to 10 profiles, and allows scheduling unlimited posts for just $59 per month.
Why eClincher is a good alternative to Hootsuite:
eClincher is an advanced social media management tool created for advanced users. If you want more insights and advanced features, eClincher is a great choice.
- Free (limited) plan and premium plans from $15/month (14-day free trial)
- Website: https://buffer.com/
Buffer is one of the oldest and most popular social media scheduling tools. They have been around for a very long time and offer dozens of features to simplify social media scheduling and content creation.
If you are just starting out, I highly recommend going with Buffer as their plans are very affordable and the tool is one of the easiest to learn/use.
Apart from just social media scheduling, you also get access to the buffer browser extension that allows you to schedule a post on social media without leaving the page that you are reading.
For example, if you want to tweet an interesting article you are reading, you can schedule a tweet with just a click on the Buffer browser extension icon.
One thing I don't like about Buffer is that it only allows scheduling up to 100 posts at once on the starter plan. Most other tools on this list allow scheduling an unlimited number of posts at any one time.
Buffer's starter plan allows scheduling up 100 posts at any one time for up to 8 social media profiles for just $15 per month.
Why Buffer is a good alternative to Hootsuite:
If you are just starting out, Buffer is a much better alternative to Hootsuite because for $15 per month you get to schedule up to 100 posts for up to 8 social media profiles.
- Plans from $49/month (30-day free trial)
- Website: https://www.socialreport.com/
Social Report is a simple social media and engagement management tool that is thousands of businesses around the world. It allows you to schedule posts for all major social media platforms including Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Social Report also gives you and your team the ability to manage all your conversations (comments and messages) with your followers in one place. It also offers dozens of metrics and analytics features to give you an idea of how your content is performing on social media sites.
Social Report plans:
Social Report's starter plan costs $49 per month and allows scheduling unlimited posts for up to 25 profiles.
Why Social Report is a good alternative to Hootsuite:
Social Report offers a lot of advanced analytics and management features that Hootsuite lacks. It also gives you the ability to segregate profiles based on Project namespaces.
Hootsuite alternatives: Summary
So what are the best competitor sites like Hootsuite?
If you are just starting out and want to save money, I recommend going with either Buffer or SocialPilot. Buffer allows scheduling 100 posts for up to 8 profiles for only $15 per month.
SocialPilot, on the other hand, costs $30 per month and allows managing 25 profiles and lets you schedule unlimited posts. If you are strapped for cash, then Buffer is the best option.