Instagram continues to grow as one of the most popular social media platforms across all ages, locations, and brands. It has a massive user base and it boasts higher per-post engagement rates than any other social platform. Here below is a collection of the most up-to-date Instagram statistics for 2020 to give you the current state of Instagram.
Instagram now has more than 1 billion monthly active users, just as experts estimated it would by then end of 2018. That’s more than three times the monthly active users of Twitter and while it is now trailing WhatsApp and Facebook Messenger users, 1 billion users is nothing to be ashamed of.
Here I’ve compiled 40+ up-to-date Instagram stats to give you the current lay of the Instagram land, what its users are doing on it, and how they are using it.
Let’s jump in..
8594
Chapter 1
General Instagram Statistics
#chapter-1
Chapter 2
Instagram User Statistics
#chapter-2
Chapter 3
Instagram Demographic Statistics
#chapter-3
Chapter 4
Instagram Marketing Statistics
#chapter-4
6
Chapter 1
General Instagram Statistics
Collection of general Instagram statistics and facts for 2020
Key takeaways:
- Instagram has over 1 billion monthly active users (MAUs).
- Instagram has 500 million daily active users (DAUs).
- Instagram has 58 times more engagement per follower than Facebook.
See references
30092
chapter-1
Instagram has over 1 billion monthly active users (MAUs). In January 2013, Instagram had 90 million active users.
Instagram has 500 million daily active users (DAUs).
There are 4.2 billion Instagram likes per day.
Instagram has 58 times more engagement per follower than Facebook.
Instagram is growing 5 times faster than overall social network usage in the United States.
Instagram has an engagement rate of 2.2 percent. Facebook “only” has an engagement rate of 0.22 percent.
The top three most-followed celebrities on Instagram are Cristiano Ronaldo (196.4 million followers), Ariana Grande (170.7 million followers), and Dwayne “The Rock” Johnson (167 million followers).
The top three most used hashtags on Instagram are: #Love (1.7 billion), #InstaGood (1 billion), and #Fashion (760 million).
Pizza is the most popular Instagrammed food, behind Sushi and Steak.
9
Chapter 2
Instagram User Statistics
Collection of Instagram user statistics and facts for 2020
Key takeaways:
- Over 60 percent of users log in to Instagram daily.
- 69 percent of Instagram users are younger than 35 years of age.
- Instagramers “like” over four billion posts every day.
See references
30094
chapter-2
Over 60 percent of users log in to Instagram daily, making it the second most engaged social network after Facebook.
The average U.S. user has gone from spending 29 minutes per day on the Instagram app in September 2017 to 53 minutes in 2020.
38 percent of users log in to Instagram multiple times a day.
69 percent of Instagram users are younger than 35 years of age.
Instagramers “like” over 4 billion posts every day.
The average post on Instagram has 10.7 hashtags.
Every day Instagram users upload an average of 100+ million photos.
The average number of likes per Instagram post is 1,261.
The top 5 countries with the most Instagram users are: United States of America, Brazil, India, Indonesia, and Russia.
Instagram’s user base has grown by more than 300 percent over the past couple of years.
10
Chapter 3
Instagram Demographic Statistics
Collection of Instagram demographic statistics and facts for 2020
Key takeaways:
- 71 percent of Instagram users are under the age of 35.
- 52 percent of Instagram users are female, 48 percent of users are men.
- 88 percent of Instagram users live outside of the U.S.
See references
30095
chapter-3
52 percent of Instagram users are female, 48 percent of users are men.
32 percent of 25-34 year olds use Instagram. This is the largest user demographic group.
71 percent of Americans aged 18 to 24 use Instagram.
88 percent of Instagram users live outside of the U.S.
18 – 34 year olds are the most active age group on Instagram.
71 percent of Instagram users are under the age of 35.
46 percent of Instagram users live in urban locations, 35 percent in suburban, and 21 percent in rural locations.
7
Chapter 4
Instagram Marketing Statistics
Collection of Instagram marketing statistics and facts for 2020
Key takeaways:
- Instagram advertising revenue is close to 20 billion dollars in 2019.
- An estimated 71 percent of U.S. businesses use Instagram.
- The most used emoji used on Instagram is “Face with Tears of Joy” 😂
See references
30096
chapter-4
Instagram advertising revenue is close to 20 billion dollars in 2019.
An estimated 71 percent of U.S. businesses use Instagram, and 80 percent of accounts follow a business on Instagram.
The most used emoji used on Instagram is “Face with Tears of Joy” 😂
55 of the most popular and active brands on Instagram, post 1.5 times per day, on average.
There are 400 million Instagram Stories every day with a third of the most viewed being created by businesses.
Every month there are 16.6 million Google searches for “Instagram”.
Instagram has grown to 2 million advertisers, up from 1 million advertisers back in March 2017.
72 percent of Instagram users say they have purchased a product they saw on the app.
98 percent of fashion brands use Instagram.
When Instagram introduced videos, more than 5 million were shared in 24 hours.
To date more than 50 billion photos have been shared on Instagram.
More than 100 million Instagrammers watch or share on Live every day.
Video posts have the highest overall engagement rate. (38 percent higher than image posts).
Photos count for 91.07 percent of all Instagram posts.
14
4
Summary
It’s common knowledge that Instagram is a “visual” social media platform because it’s geared towards photos and video-sharing. It was created by Kevin Systrom and Mike Krieger but is now owned by Facebook (bought it for $1 billion in 2012).
In an effort to keep you up to date with the latest Instagram trends, stats, and user numbers; we’ve given our numbers a once over to make sure they have been updated to reflect activity in 2020.
References
- https://business.instagram.com/
- https://www.instagram-press.com/blog/2018/12/12/instagram-year-in-review-2018
- https://www.wired.co.uk/article/instagram-doubles-to-half-billion-users
- https://blog.hootsuite.com/instagram-statistics
- https://www.brandwatch.com/blog/instagram-stats
- https://www.omnicoreagency.com/instagram-statistics
- https://www.mention.com/en/reports/instagram/more-statistics
- https://www.adweek.com/socialtimes/video-on-instagram-5m-uploads
- https://www.ecommerceceo.com/why-brands-should-embrace-instagram-instead-of-facebook
- https://blog.bufferapp.com/how-often-post-social-media
- https://www.businessofapps.com/data/facebook-statistics/
- https://cdn2.hubspot.net/hubfs/53/HubSpotMention_ebook_2020-FINAL-1.pdf
- https://www.statista.com/statistics/325587/instagram-global-age-group/
- https://www.statista.com/topics/1882/instagram/
- https://www.brandwatch.com/blog/the-most-popular-emojis/
- https://trends.google.com/trends/?geo=US
- https://www.press.com/blog/2018/05/01/new-ways-to-share-and-connect-on-instagram
- https://www.pewinternet.org/2018/03/01/social-media-use-in-2018
- https://www.statista.com/statistics/398166/us-instagram-user-age-distribution
- https://www.mobilemonkey.com/blog/2018/01/25-amazing-instagram-statistics
- https://www.locowise.com/blog/instagram-hits-11-month-low-growth-and-engagement-down
- https://www.techcrunch.com/2018/06/26/instagram-group-video-calling
- https://www.telegraph.co.uk/travel/food-and-wine-holidays/The-most-Instagrammed-foods-around-the-world
- https://www.statista.com/statistics/305292/worldwide-instagram-brand-adoption-rate-category
If you are interested in more statistics, then check out our Internet statistics page here.
Chapter 5
Summary
#summary
Chapter 6
References
#references
Instagram now has more than 1 billion monthly active users, just as experts estimated it would by then end of 2018. That’s more than three times the monthly active users of Twitter and while it is now trailing WhatsApp and Facebook Messenger users, 1 billion users is nothing to be ashamed of.
Here I’ve compiled 40+ up-to-date Instagram stats to give you the current lay of the Instagram land, what its users are doing on it, and how they are using it.
Let’s jump in..
8594
Chapter 1
General Instagram Statistics
#chapter-1
Chapter 2
Instagram User Statistics
#chapter-2
Chapter 3
Instagram Demographic Statistics
#chapter-3
Chapter 4
Instagram Marketing Statistics
#chapter-4
6
Chapter 1
General Instagram Statistics
Collection of general Instagram statistics and facts for 2020
Key takeaways:
- Instagram has over 1 billion monthly active users (MAUs).
- Instagram has 500 million daily active users (DAUs).
- Instagram has 58 times more engagement per follower than Facebook.
See references
30092
chapter-1
Instagram has over 1 billion monthly active users (MAUs). In January 2013, Instagram had 90 million active users.
Instagram has 500 million daily active users (DAUs).
There are 4.2 billion Instagram likes per day.
Instagram has 58 times more engagement per follower than Facebook.
Instagram is growing 5 times faster than overall social network usage in the United States.
Instagram has an engagement rate of 2.2 percent. Facebook “only” has an engagement rate of 0.22 percent.
The top three most-followed celebrities on Instagram are Cristiano Ronaldo (196.4 million followers), Ariana Grande (170.7 million followers), and Dwayne “The Rock” Johnson (167 million followers).
The top three most used hashtags on Instagram are: #Love (1.7 billion), #InstaGood (1 billion), and #Fashion (760 million).
Pizza is the most popular Instagrammed food, behind Sushi and Steak.
9
Chapter 2
Instagram User Statistics
Collection of Instagram user statistics and facts for 2020
Key takeaways:
- Over 60 percent of users log in to Instagram daily.
- 69 percent of Instagram users are younger than 35 years of age.
- Instagramers “like” over four billion posts every day.
See references
30094
chapter-2
Over 60 percent of users log in to Instagram daily, making it the second most engaged social network after Facebook.
The average U.S. user has gone from spending 29 minutes per day on the Instagram app in September 2017 to 53 minutes in 2020.
38 percent of users log in to Instagram multiple times a day.
69 percent of Instagram users are younger than 35 years of age.
Instagramers “like” over 4 billion posts every day.
The average post on Instagram has 10.7 hashtags.
Every day Instagram users upload an average of 100+ million photos.
The average number of likes per Instagram post is 1,261.
The top 5 countries with the most Instagram users are: United States of America, Brazil, India, Indonesia, and Russia.
Instagram’s user base has grown by more than 300 percent over the past couple of years.
10
Chapter 3
Instagram Demographic Statistics
Collection of Instagram demographic statistics and facts for 2020
Key takeaways:
- 71 percent of Instagram users are under the age of 35.
- 52 percent of Instagram users are female, 48 percent of users are men.
- 88 percent of Instagram users live outside of the U.S.
See references
30095
chapter-3
52 percent of Instagram users are female, 48 percent of users are men.
32 percent of 25-34 year olds use Instagram. This is the largest user demographic group.
71 percent of Americans aged 18 to 24 use Instagram.
88 percent of Instagram users live outside of the U.S.
18 – 34 year olds are the most active age group on Instagram.
71 percent of Instagram users are under the age of 35.
46 percent of Instagram users live in urban locations, 35 percent in suburban, and 21 percent in rural locations.
7
Chapter 4
Instagram Marketing Statistics
Collection of Instagram marketing statistics and facts for 2020
Key takeaways:
- Instagram advertising revenue is close to 20 billion dollars in 2019.
- An estimated 71 percent of U.S. businesses use Instagram.
- The most used emoji used on Instagram is “Face with Tears of Joy” 😂
See references
30096
chapter-4
Instagram advertising revenue is close to 20 billion dollars in 2019.
An estimated 71 percent of U.S. businesses use Instagram, and 80 percent of accounts follow a business on Instagram.
The most used emoji used on Instagram is “Face with Tears of Joy” 😂
55 of the most popular and active brands on Instagram, post 1.5 times per day, on average.
There are 400 million Instagram Stories every day with a third of the most viewed being created by businesses.
Every month there are 16.6 million Google searches for “Instagram”.
Instagram has grown to 2 million advertisers, up from 1 million advertisers back in March 2017.
72 percent of Instagram users say they have purchased a product they saw on the app.
98 percent of fashion brands use Instagram.
When Instagram introduced videos, more than 5 million were shared in 24 hours.
To date more than 50 billion photos have been shared on Instagram.
More than 100 million Instagrammers watch or share on Live every day.
Video posts have the highest overall engagement rate. (38 percent higher than image posts).
Photos count for 91.07 percent of all Instagram posts.
14
4
Summary
It’s common knowledge that Instagram is a “visual” social media platform because it’s geared towards photos and video-sharing. It was created by Kevin Systrom and Mike Krieger but is now owned by Facebook (bought it for $1 billion in 2012).
In an effort to keep you up to date with the latest Instagram trends, stats, and user numbers; we’ve given our numbers a once over to make sure they have been updated to reflect activity in 2020.
References
- https://business.instagram.com/
- https://www.instagram-press.com/blog/2018/12/12/instagram-year-in-review-2018
- https://www.wired.co.uk/article/instagram-doubles-to-half-billion-users
- https://blog.hootsuite.com/instagram-statistics
- https://www.brandwatch.com/blog/instagram-stats
- https://www.omnicoreagency.com/instagram-statistics
- https://www.mention.com/en/reports/instagram/more-statistics
- https://www.adweek.com/socialtimes/video-on-instagram-5m-uploads
- https://www.ecommerceceo.com/why-brands-should-embrace-instagram-instead-of-facebook
- https://blog.bufferapp.com/how-often-post-social-media
- https://www.businessofapps.com/data/facebook-statistics/
- https://cdn2.hubspot.net/hubfs/53/HubSpotMention_ebook_2020-FINAL-1.pdf
- https://www.statista.com/statistics/325587/instagram-global-age-group/
- https://www.statista.com/topics/1882/instagram/
- https://www.brandwatch.com/blog/the-most-popular-emojis/
- https://www.trends.google.com
- https://www.press.com/blog/2018/05/01/new-ways-to-share-and-connect-on-instagram
- https://www.pewinternet.org/2018/03/01/social-media-use-in-2018
- https://www.statista.com/statistics/398166/us-instagram-user-age-distribution
- https://www.mobilemonkey.com/blog/2018/01/25-amazing-instagram-statistics
- https://www.locowise.com/blog/instagram-hits-11-month-low-growth-and-engagement-down
- https://www.techcrunch.com/2018/06/26/instagram-group-video-calling
- https://www.telegraph.co.uk/travel/food-and-wine-holidays/The-most-Instagrammed-foods-around-the-world
- https://www.statista.com/statistics/305292/worldwide-instagram-brand-adoption-rate-category
If you are interested in more statistics, then check out our Internet statistics page here.
Chapter 5
Summary
#summary
Chapter 6
References
#references
Instagram now has more than 1 billion monthly active users, just as experts estimated it would by then end of 2018. That’s more than three times the monthly active users of Twitter and while it is now trailing WhatsApp and Facebook Messenger users, 1 billion users is nothing to be ashamed of.
Here I’ve compiled 40+ up-to-date Instagram stats to give you the current lay of the Instagram land, what its users are doing on it, and how they are using it.
Let’s jump in..
General Instagram Statistics
Collection of general Instagram statistics and facts for 2020
Key takeaways:
- Instagram has over 1 billion monthly active users (MAUs).
- Instagram has 500 million daily active users (DAUs).
- Instagram has 58 times more engagement per follower than Facebook.
Instagram has over 1 billion monthly active users (MAUs). In January 2013, Instagram had 90 million active users.
Instagram has 500 million daily active users (DAUs).
There are 4.2 billion Instagram likes per day.
Instagram has 58 times more engagement per follower than Facebook.
Instagram is growing 5 times faster than overall social network usage in the United States.
Instagram has an engagement rate of 2.2 percent. Facebook “only” has an engagement rate of 0.22 percent.
The top three most-followed celebrities on Instagram are Cristiano Ronaldo (196.4 million followers), Ariana Grande (170.7 million followers), and Dwayne “The Rock” Johnson (167 million followers).
The top three most used hashtags on Instagram are: #Love (1.7 billion), #InstaGood (1 billion), and #Fashion (760 million).
Pizza is the most popular Instagrammed food, behind Sushi and Steak.
Instagram User Statistics
Collection of Instagram user statistics and facts for 2020
Key takeaways:
- Over 60 percent of users log in to Instagram daily.
- 69 percent of Instagram users are younger than 35 years of age.
- Instagramers “like” over four billion posts every day.
Over 60 percent of users log in to Instagram daily, making it the second most engaged social network after Facebook.
The average U.S. user has gone from spending 29 minutes per day on the Instagram app in September 2017 to 53 minutes in 2020.
38 percent of users log in to Instagram multiple times a day.
69 percent of Instagram users are younger than 35 years of age.
Instagramers “like” over 4 billion posts every day.
The average post on Instagram has 10.7 hashtags.
Every day Instagram users upload an average of 100+ million photos.
The average number of likes per Instagram post is 1,261.
The top 5 countries with the most Instagram users are: United States of America, Brazil, India, Indonesia, and Russia.
Instagram’s user base has grown by more than 300 percent over the past couple of years.
Instagram Demographic Statistics
Collection of Instagram demographic statistics and facts for 2020
Key takeaways:
- 71 percent of Instagram users are under the age of 35.
- 52 percent of Instagram users are female, 48 percent of users are men.
- 88 percent of Instagram users live outside of the U.S.
52 percent of Instagram users are female, 48 percent of users are men.
32 percent of 25-34 year olds use Instagram. This is the largest user demographic group.
71 percent of Americans aged 18 to 24 use Instagram.
88 percent of Instagram users live outside of the U.S.
18 – 34 year olds are the most active age group on Instagram.
71 percent of Instagram users are under the age of 35.
46 percent of Instagram users live in urban locations, 35 percent in suburban, and 21 percent in rural locations.
Instagram Marketing Statistics
Collection of Instagram marketing statistics and facts for 2020
Key takeaways:
- Instagram advertising revenue is close to 20 billion dollars in 2019.
- An estimated 71 percent of U.S. businesses use Instagram.
- The most used emoji used on Instagram is “Face with Tears of Joy” 😂
Instagram advertising revenue is close to 20 billion dollars in 2019.
An estimated 71 percent of U.S. businesses use Instagram, and 80 percent of accounts follow a business on Instagram.
The most used emoji used on Instagram is “Face with Tears of Joy” 😂
55 of the most popular and active brands on Instagram, post 1.5 times per day, on average.
There are 400 million Instagram Stories every day with a third of the most viewed being created by businesses.
Every month there are 16.6 million Google searches for “Instagram”.
Instagram has grown to 2 million advertisers, up from 1 million advertisers back in March 2017.
72 percent of Instagram users say they have purchased a product they saw on the app.
98 percent of fashion brands use Instagram.
When Instagram introduced videos, more than 5 million were shared in 24 hours.
To date more than 50 billion photos have been shared on Instagram.
More than 100 million Instagrammers watch or share on Live every day.
Video posts have the highest overall engagement rate. (38 percent higher than image posts).
Photos count for 91.07 percent of all Instagram posts.
Thanks for this. We’re a video and still advertising and marketing company. We find Instagram to be the best social media platform to focus on. Our content is visual and IG provides the perfect sandbox to post behind-the-scenes content. Our followers can’t get enough of it. We have 11k+ organic followers, which I think is not bad for a boutique agency. We’re also finding it help our SEO. Do you agree there’s a virtuous feedback loop there?
Thanks!
Capitola Media