Instagram continues to grow as one of the most popular social media platforms across all ages, locations, and brands. It has a massive user base and it boasts higher per-post engagement rates than any other social platform. Here below is a collection of the most up-to-date Instagram statistics for 2020 to give you the current state of Instagram.
Instagram now has more than 1 billion monthly active users, just as experts estimated it would by then end of 2018. That’s more than three times the monthly active users of Twitter and while it is now trailing WhatsApp and Facebook Messenger users, 1 billion users is nothing to be ashamed of.
Here I’ve compiled 40+ up-to-date Instagram stats to give you the current lay of the Instagram land, what its users are doing on it, and how they are using it.
Let’s jump in..
Instagram has over 1 billion monthly active users (MAUs). In January 2013, Instagram had 90 million active users.
Instagram has 500 million daily active users (DAUs).
There are 4.2 billion Instagram likes per day.
Instagram has 58 times more engagement per follower than Facebook.
Instagram is growing 5 times faster than overall social network usage in the United States.
Instagram has an engagement rate of 2.2 percent. Facebook “only” has an engagement rate of 0.22 percent.
The top three most-followed celebrities on Instagram are Cristiano Ronaldo (196.4 million followers), Ariana Grande (170.7 million followers), and Dwayne “The Rock” Johnson (167 million followers).
The top three most used hashtags on Instagram are: #Love (1.7 billion), #InstaGood (1 billion), and #Fashion (760 million).
Pizza is the most popular Instagrammed food, behind Sushi and Steak.
Over 60 percent of users log in to Instagram daily, making it the second most engaged social network after Facebook.
The average U.S. user has gone from spending 29 minutes per day on the Instagram app in September 2017 to 53 minutes in 2020.
38 percent of users log in to Instagram multiple times a day.
69 percent of Instagram users are younger than 35 years of age.
Instagramers “like” over 4 billion posts every day.
The average post on Instagram has 10.7 hashtags.
Every day Instagram users upload an average of 100+ million photos.
The average number of likes per Instagram post is 1,261.
The top 5 countries with the most Instagram users are: United States of America, Brazil, India, Indonesia, and Russia.
Instagram’s user base has grown by more than 300 percent over the past couple of years.
52 percent of Instagram users are female, 48 percent of users are men.
32 percent of 25-34 year olds use Instagram. This is the largest user demographic group.
71 percent of Americans aged 18 to 24 use Instagram.
88 percent of Instagram users live outside of the U.S.
18 – 34 year olds are the most active age group on Instagram.
71 percent of Instagram users are under the age of 35.
46 percent of Instagram users live in urban locations, 35 percent in suburban, and 21 percent in rural locations.
Instagram advertising revenue is close to 20 billion dollars in 2019.
An estimated 71 percent of U.S. businesses use Instagram, and 80 percent of accounts follow a business on Instagram.
The most used emoji used on Instagram is “Face with Tears of Joy” 😂
55 of the most popular and active brands on Instagram, post 1.5 times per day, on average.
There are 400 million Instagram Stories every day with a third of the most viewed being created by businesses.
Every month there are 16.6 million Google searches for “Instagram”.
Instagram has grown to 2 million advertisers, up from 1 million advertisers back in March 2017.
72 percent of Instagram users say they have purchased a product they saw on the app.
98 percent of fashion brands use Instagram.
When Instagram introduced videos, more than 5 million were shared in 24 hours.
To date more than 50 billion photos have been shared on Instagram.
More than 100 million Instagrammers watch or share on Live every day.
Video posts have the highest overall engagement rate. (38 percent higher than image posts).