Instagram has a massive user base and it boasts higher per-post engagement rates than other social platforms.
Instagram now has more than 800 million monthly active users and many experts believe it could reach one billion by then end of 2018. That’s more than double the monthly active users of Twitter and over three times as many users on WhatsApp and Facebook Messenger.
It’s common knowledge that Instagram is a “visual” social media platform because it’s geared towards photos and video-sharing. It was created by Kevin Systrom and Mike Krieger but is now owned by Facebook (bought it for $1 billion in 2012).
Here I’ve compiled 28 up-to-date Instagram stats to give you the current lay of the Instagram land, what its users are doing on it and how they are using it. Let’s jump in ..
In June 2018, Instagram reported a landmark. Instagram now has over 1 billion monthly active users (MAUs). This grew from 800 million MAUs in September, 2017. (Source: business.instagram.com)
Worldwide 500 million plus Instagram users are active every single day. (Source: business.instagram.com)
There are 4.2 billion Instagram likes per day. (Source: wired.co.uk/article/instagram-doubles-to-half-billion-users)
Over 60 percent of users log in to Instagram daily , making it the second most engaged social network after Facebook. (Source: brandwatch.com/blog/instagram-stats)
Every day Instagram users upload an average of 95 million photos. (Source: wired.co.uk/article/instagram-doubles-to-half-billion-users)
To date more than 40 billion photos have been shared on Instagram. (Source: instagram-press.com)
Video posts have the highest overall engagement rate. (38 percent higher than image posts). (Source: mention.com/en/reports/instagram/more-statistics)
When Instagram introduced videos, more than 5 million were shared in 24 hours. (Source: adweek.com/socialtimes/video-on-instagram-5m-uploads)
The average number of likes per Instagram post is 1,261. (Source: mention.com/en/reports/instagram/more-statistics)
Instagram Stories is now used by 400 million users every day. (Source: business.instagram.com)
Instagram has 58 times more engagement per follower than Facebook. (Source: ecommerceceo.com/why-brands-should-embrace-instagram-instead-of-facebook)
More than 100 million Instagrammers watch or share on Live every day. (Source: instagram-press.com/blog/2018/05/01/new-ways-to-share-and-connect-on-instagram)
38 percent of users log in to Instagram multiple times a day. (Source: pewinternet.org/2018/03/01/social-media-use-in-2018)
25.2 percent of 25-34 year olds use Instagram. This is the largest user demographic group. (Source: statista.com/statistics/398166/us-instagram-user-age-distribution)
Instagram is growing 5 times faster than overall social network usage in the United States. (Source: mobilemonkey.com/blog/2018/01/25-amazing-instagram-statistics)
Every month there are 16.6 million Google searches for “Instagram”. (Source: trends.google.com)
Photos count for 91.07 percent of all Instagram posts. (Source: locowise.com/blog/instagram-hits-11-month-low-growth-and-engagement-down)
The average U.S. user has gone from spending 29 minutes per day on the Instagram app in September 2017 to 55 minutes today. (Source: techcrunch.com/2018/06/26/instagram-group-video-calling)
55 of the most popular and active brands on Instagram, post 1.5 times per day, on average. (Source: blog.bufferapp.com/how-often-post-social-media)
An estimated 71 percent of U.S. businesses use Instagram, and 80 percent of accounts follow a business on Instagram. (Source: business.instagram.com)
90 percent of Instagram users are younger than 35 years of age. (Source: news.psu.edu/story/358968/2015/05/28/research/ist-researchers-examine-how-teens-adults-use-instagram)
71 percent of Americans aged 18 to 24 use Instagram. (Source: pewinternet.org/2018/03/01/social-media-use-in-2018)
72 percent of Instagram users say they have purchased a product they saw on the app. (Source: businessinsider.com/instagram-rolls-out-shoppable-posts-for-more-merchants-2017-10)
Instagram mobile advertising revenue is close to 7 billion dollars in 2018. (Source: statista.com/statistics/448157/instagram-worldwide-mobile-internet-advertising-revenue)
Instagram has grown to 2 million advertisers, up from 1 million advertisers back in March 2017. (Source: business.instagram.com)
Instagram’s user base has grown by more than 300 percent over the past couple of years. (Source: mobilemonkey.com/blog/2018/01/25-amazing-instagram-statistics)
Pizza is the most popular Instagrammed food, behind Sushi and Steak. (Source: telegraph.co.uk/travel/food-and-wine-holidays/The-most-Instagrammed-foods-around-the-world)
98 percent of fashion brands use Instagram. (Source: statista.com/statistics/305292/worldwide-instagram-brand-adoption-rate-category)
Updated by Lisa.
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