Instagram has a massive user base and it boasts higher per-post engagement rates than other social platforms.
Instagram now has more than 800 million monthly active users and many experts believe it could reach one billion by then end of 2018. That’s more than double the monthly active users of Twitter and over three times as many users on WhatsApp and Facebook Messenger.
It’s common knowledge that Instagram is a “visual” social media platform because it’s geared towards photos and video-sharing. It was created by Kevin Systrom and Mike Krieger but is now owned by Facebook (bought it for $1 billion in 2012).
Here I’ve compiled 28 up-to-date Instagram stats to give you the current lay of the Instagram land, what its users are doing on it and how they are using it. Let’s jump in ..
Updated by Lisa.