Instagram continues to grow as one of the most popular social media platforms across all ages, locations, and brands. It has a massive user base and it boasts higher per-post engagement rates than any other social platform.
Here below is a collection of the most up-to-date Instagram statistics for 2020 to give you the current state of Instagram.
Instagram now has more than 1 billion monthly active users, just as experts estimated it would by then end of 2018. That’s more than three times the monthly active users of Twitter and while it is now trailing WhatsApp and Facebook Messenger users, 1 billion users is nothing to be ashamed of.
It's common knowledge that Instagram is a “visual” social media platform because it's geared towards photos and video-sharing. It was created by Kevin Systrom and Mike Krieger but is now owned by Facebook (bought it for $1 billion in 2012).
Here I've compiled 28 up-to-date Instagram stats to give you the current lay of the Instagram land, what its users are doing on it and how they are using it. Let's jump in..
Instagram Statistics and Facts (2020)
In an effort to keep you up to date with the newest Instagram trends, stats and user numbers; we’ve given our numbers a once over to make sure they have been updated to reflect activity in 2018.