Despite what people think, Twitter continues to maintain its status as a popular social media platform. Here is a detailed collection of the most up-to-date Twitter statistics for 2020. Twitter has been said to have reached its used by date, to be dying even – but there's still life in this old bird.
Because stats like 330 million monthly active users (MAUs), 500 million tweets posted every single day and 23 percent of the internet population are on Twitter say otherwise.
In an effort to keep you up to date with the newest stats, we’ve given our numbers a once over to make sure they have been updated to reflect activity in 2020.
There is a total of 1.3 billion Twitter accounts, but only 330 million are active users.
Twitter has 330 million monthly active users (MAUs). Q4 2019 daily active users (DAUs) was 152 million.
Only 50 million of those 330 million MAUs are located in the United States, while 290 million (88 percent) are international. Twitter supports those international users with more than 35 offices around the world.
Twitter’s Monetizable Daily Active Users (mDAU) worldwide was 152 million in Q4 2019, versus 126 million in Q4, 2018, up 21% primarily driven by product improvements.
Twitter’s revenue for Q4 2019 $1.01 billion, up 11% against Q4 2019.
There are 500 million Tweets sent each day. 350,000 tweets are sent every minute.
There are around 200 billion tweets per year.
The most popular Tweet of all time is from @BarackObama, his “No one is born hating another person because of the color ..” tweet in 2017 has received 4.3 million likes so far.
From the first Tweet to the billionth, it took 3 years, 2 months and 1 day.
The average Twitter user has 707 followers.
391 million Twitter accounts have no followers at all.
The average time spent on Twitter is 3 minutes and 39 seconds.
Twitter estimates 48 million of its active users are actually bots.
Korean pop group BTS had the most-liked tweet in 2019. The K-pop group also topped the lists for most tweeted about musicians and celebrities. This tweet resulted in over 1 million likes.
The most popular Twitter accounts as of January 2020, sorted by the most numbers of followers. During that month, former US president Barack Obama‘s account @barackobama had 113 million followers. Runner up was singer Justing Bieber account @justinbieber with 109 million followers.
83 percent of the world’s leaders are on Twitter.
Journalists make up 24.6 percent of verified Twitter accounts.
Donald J. Trump, also known as @realDonaldTrump has 52 million Twitter followers is ranked 18 for number of followers among all Twitter users.
Twitter estimates 23 million of its active users are actually bots.
80 percent of active users access the site via mobile.
People watch 2 billion videos on Twitter every day.
56 percent of users on Twitter are men, and 44 percent are women.
24 percent of American adults use the social media network.
40 percent of Americans aged 18 to 29 years old use Twitter, more than any other age group. Usage drops as age increases, with 27 percent of those aged 30 to 49 using the service, 19 percent of 50- to 64-year-olds, and just 8 percent of those aged 65 and up.
Twitter itself says that 80 percent of its users are “affluent millennials.”
12 percent of Americans say they get their news from Twitter.
32 percent of Americans with a college degree use Twitter, compared to 25 percent of those with some college education and 18 percent of those with a high school diploma or less. Among those who use Twitter to get their news, 45 percent have a college degree.
77 percent of Americans who earn $75,000 or more use Twitter, compared to 74 percent of those who earn between $50,000 and $74,999, 74 percent of those who earn between $30,000 and $49,999, and 63 percent of those who earn less than $30,000 per year.
The percentage of American men using Twitter is 24 percent; For American women it’s 25 percent.
Slightly more urban Americans use Twitter than their rural and suburban counterparts. 29 percent of American city-dwellers use Twitter compared to 23 percent of suburbanites and 17 percent of rural Americans.
58 percent of surveyed Twitter users had installed an app in the last month.
80 percent of Twitter users access the network on a mobile device, and 93 percent of Twitter video views happen on mobile.
46 percent of Twitter users access the app every day, with another 25 percent using the network every week, for a combined total of 71 percent of users accessing the site at least weekly.
79 percent of accounts are held outside of the United States.
Twitter’s technology can handle 18 quintillion followers.
The CIA reads up to 5 million tweets a day.
65.8 percent of US companies with 100+ employees use Twitter for marketing.
According to eMarketer nearly 66 percent of the businesses who have 100 or more employees have a Twitter account.
77 percent of Twitter users feel more positive about a brand when their Tweet has been replied to.
😂 Tears of joy is the most Tweeted emoji, with 14.5 billion Tweets.
Twitter serves more than 2 billion search queries daily, according to recent developer job postings.
On November 7, 2013, Twitter priced their IPO at $26 per share which then valued the company at $14.2 billion.
67 percent of all B2B businesses use Twitter as a digital marketing tool.
40 percent of Twitter users reported purchasing something after seeing it on Twitter.
On average there are 164 million ads shown on Twitter every day, that’s up 23% from Q1 2019.