Facebook continues to hold tight to its title as the most popular social media platform out there. Here is a collection of the most up-to-date Facebook statistics for 2021 to give you the current state of Facebook right now.
Facebook reigns supreme at social and is without question the most popular social media platform out there.
It’s common knowledge that Mark Zuckerberg started Facebook (originally called “Thefacebook“) back in 2004.
Today Facebook is the king/queen of the social media landscape with an audience that is both massive (over 1.84 billion active daily users) as well as loyal (average time spent on it per user per day is 35 minutes).
Here I’ve compiled 35+ up-to-date Facebook statistics to give you the current state of Facebook.
In 2020 Facebook brought in $28.07 billion in revenue, 2019 revenue was $21.08, which is an increase of 33% year on year.
Globally there are 2.8 billion monthly active users (MAUs) on Facebook as of December 31, 2020, this is a 12% increase year on year.
Worldwide there are 1.84 billion daily active users (DAUs) on Facebook as of December 31, 2020, this is 10.8% increase year on year.
Facebook is hiring staff at record pace. Headcount was 44,942 as of December 31, 2020, an increase of 30% year-over-year.
Facebook has admitted to deleting 1.3 billion fake Facebook accounts.
The US is reported to offer the highest revenue through the platform despite having the lowest number of users.
The top five most popular facebook pages are: Facebook (214,617,638 followers), Samsung (159,802,273 followers, Cristiano Ronaldo (122,524,428 followers), Real Madrid C.F. (111,182,379 followers), and Coca-Cola (107,296,593 followers).
In 2020, Facebook’s average revenue per user (ARPU) was $10.14.
Facebook users generate 4 million likes every minute.
60.6% of internet users use Facebook. That’s almost 2/3 thirds of everyone on the Internet.
Every minute 400 new users sign up to join Facebook.
Every day 35 million people update their statuses on Facebook.
Users spend on average 58.5 minutes on Facebook every day.
Facebook engagement is 18 percent higher on Thursdays and Fridays.
Among all Facebook users 88% access it via mobile devices. In the US this number reaches 68 percent.
More than 350 billion photos have been uploaded to Facebook.
Today there are roughly 2.53 billion smartphones in use in the world and out of that number a staggering 85 percent of smartphone owners use the Facebook app.
There has been a steady decrease in the number of Facebook users per day by 2% in a period of the last two years. 53% of Facebook adult users rarely understand how to use the platform exhaustively.
1.62 billion users visit Facebook where 88% claim to stay in the platform to connect with friends and relatives.
Seekers of entertainment cover 33% usage, news account for 23%, following brands represent 17%, strengthening of the professional network comprise 11% and other users represent 6%.
These users are identified to cause online traffic on Facebook both on Wednesdays and Thursdays majorly between 11.00 am and 2.00 pm.
2015 data showed that 71% of American Teens were active on Facebook, while in 2020 only 51% of teenage users were active on Facebook.
51% of Facebook users are American teens out of which 10% claim that the platform is the one which they often use compared to the other networks.
The percentage of American teen users is said to have dropped over the years. Across the globe, 15.9% of Facebook users are in Europe, 10.1% in the US, while 41.5% in Asia-Pacific.
Those at 65 years and above are represented as the highest growing demographic using Facebook with the category of showing a rise of over 20% from 2018 leading to a 62% elderly users.
65 percent of adults between 50 and 64 years of age use Facebook.
Around 25 percent of Facebook users are between 25 to 34 years of age, this is the age group using Facebook the most.
Facebook has 54% female users while males are 46% of the population out of which every user has at least 155 friends.
74% of the high-income earners use Facebook to seek diverse products to purchase. The high-income category captures those earning at least $75,000 per month.
In 2021 87.1% of US marketers will be using Facebook. 90 million small businesses use the platform for marketing purposes.
44 percent of consumers admit their shopping behavior is influenced by Facebook.
Facebook stories have been used for marketing, with 57% of the brands perceiving their absolute effectiveness when promoting their products and services.
There is a 600 percent increase in Facebook interactions when a video posted.
Across the world, there are over 80 million business pages on Facebook which are used by over 2 billion users across the globe.
87.1% of US marketers will use Facebook for their activities before the end of the year 2020.
However, this will be a small increase from 2019, which accounted for 86.8 % of US marketers.
Hive is Facebook’s data warehouse, and it stores 300 petabytes of data and takes in about 600 terabytes of data every day.
The Shopify ecommerce platform on Facebook is an emerging trend that has received trust from over 1 million stores across the world.
Facebook has been effectively competing with YouTube, which captures 83% of the group. Out of all the Facebook users in the US, 15% of them shop on Facebook.
Marketers who put about 30% of their posts on Facebook typically benefit from the immense opportunity of publicity.
In Q4 2020 Facebook’s revenue from advertising was $21.22 billion dollars.
26 percent of Facebook users who clicked on ads reported making a purchase.
The average cost per click stands at $1.72 for every ad, this resulting from a decrease of 4% from the second quarter of 2019.
A Facebook user is likely to click on 11 ads a month.
The rise and effectiveness of Facebook ad impressions increased by 33% from 2019 towards the year 2020.
Across all devices used for advertising, mobile accounts for 94%. In the second quarter of 2020, Facebook received 94% of the advertising revenue from mobile.
Revenue from mobile devices was a 1% increase, from 91% of the revenue collected in the second quarter of 2020.